YourPath Data Point: Where are our clients from?

We collect an incredible amount of data here at YourPath, and with the help of Yunyang Zhong, a student at Macalester University, we have been able to analyze our data at a level that was previously impossible.

As we continue to leverage our data collection and analysis efforts to improve care not only in our corner of the system — but across populations at large — it will be vital to identify data points which might help to drive systemic improvements. We will be posting periodically about singular data points and what we might learn from them.

YourPath Data Point: Where are our clients from?

Here at YourPath we are committed to being the digital front door for substance use services. Our goal is to meet clients where they are at, both in terms of their use and mental health, as well as their physical location. By utilizing HIPAA compliant chat software, a client simply needs to do is text us to get connected. Offering same-day appointments for medications and comprehensive assessments, we are expanding access and reducing barriers to a population so desperately in need of responsive and appropriate services.

As part of our ongoing data collection efforts, we were interested to see where our clients are reaching out to us from. Here is a map detailing their locations across the state:

As is evident, our clients are from both urban and rural areas, mainly concentrated in the southern half of the state, with a scattered presence in the north. This data serves several purposes. For one, it shows us where we need to increase awareness of our services. With a customer acquisition cost in the low single digits and no traditional marketing efforts, all our current growth has been organic. The concentrations of clients make sense then, given the word-of-mouth networking.

Additionally, as our data set continues to increase in size, we can couple this geographic data with other key metrics, affording us an ability to quickly spot trends or gaps in services. For instance, we are currently developing a heat map that will afford us greater insight into use patterns across the state. As we expand into additional states in 2023, this data set will grow even more robust and actionable. This will prove to be an invaluable resource to service providers, government agencies, and payors.